B2B Marketing, GTM Strategy, and AI Growth Intelligence - The Growthlinex Insights Hub.
Growthlinex is the innovation-first B2B marketing agency that starts with a free ICP and AI-powered GTM strategy - before you spend a penny on execution. Our insights hub is organised around six topic clusters: B2B marketing agencies, B2B lead generation, B2B GTM strategy, AI for B2B marketing, SaaS marketing and real estate marketing.
Growthlinex is the innovation-first B2B marketing agency that starts with a free ICP and AI-powered GTM strategy - before you spend a penny on execution. We build pipeline for B2B technology, SaaS, real estate, healthcare, and AI services companies.
Practitioner thinking on B2B GTM, demand generation and AI marketing.
Answer Engine Optimisation (AEO): The B2B Marketer's Guide for 2025
Over 65% of Google searches now end without a click. AEO is how B2B brands earn citations inside ChatGPT, Perplexity, and Google AI Overviews. Here is the framework.
SaaS Marketing Agency: What Good Looks Like at Series A, B and Beyond
What works for a seed-stage SaaS company is wrong at Series B. Here is the stage-by-stage guide to choosing a SaaS marketing agency that fits where you are now.
Cold Email Outreach in 2025: What Actually Works for B2B
The cold email playbook from 2022 is dead. Here is the five-element system B2B cold email outreach agencies are using in 2025, from ICP precision to deliverability and sales handoff.
What Is Demand Generation? The B2B Guide for 2025
Demand generation is not the same as lead capture. Here is how the best B2B demand generation agencies create buyers, not just convert them.
What Is a B2B GTM Strategy? (And Why Most Companies Get It Wrong)
A B2B GTM strategy is the architecture above your marketing and sales plans. Here are the six components every B2B go-to-market strategy needs, and the four places most companies get it wrong.